/index.html Abacus IDE is the Abacus Integrated Data (Modelling) Environment for running the Abacus Bayesian marketing mix modeling workflow end to end. The IDE is workflow-first. It is designed to help marketing scientists, analysts, and model operators move through one MMM engagement from inputs to run execution, diagnostics, optimisation, planner hand-off, and export without stitching together folders, terminals, and ad hoc notebooks. Hugo en-gb /getting-started/index.html Mon, 01 Jan 0001 00:00:00 +0000 /getting-started/index.html This section explains what Abacus IDE is, how it relates to the Abacus MMM library, and how to get from an empty workspace to a runnable MMM input set. In This Section Quickstart What Abacus IDE Is Abacus IDE is a workflow shell around the Abacus MMM runtime. /workflow/index.html Mon, 01 Jan 0001 00:00:00 +0000 /workflow/index.html Abacus IDE is organized around one MMM workflow spine. In This Section Inputs And Runs Stage Guide Workflow Model The workflow stages are: Project Data Preflight Fit Assessment Validation Decomposition Diagnostics Curves Optimisation Planner Export The shell is designed to answer four questions clearly: /planner/index.html Mon, 01 Jan 0001 00:00:00 +0000 /planner/index.html The Planner stage is the bridge between a retained MMM run and scenario planning inside the IDE. What Planner Depends On A retained run is planner-capable only when the IDE can prove that the run has the retained evidence needed for the Python planner services to load it. In practice, this means the run must have: /reference/index.html Mon, 01 Jan 0001 00:00:00 +0000 /reference/index.html This section is for operator-facing product reference material. In This Section Menus And Panels